crystal Shin©


Design & Art Direction

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      07.  Corrupted Bible
      Book Design, AR (2022)


      Every text, content, and video we see online these days are inundated with algorithmic ads. An advertisement of a kitchen knife appearing above an article about a man who stabbed his wife ruthlessly is a modern tragedy newly written by technology. This book is an attempt to view the universal dogma(the Bible) through a modern, manipulated algorithmic perspective.

      Role: Creative Development, Art direction, Media design, AR
      Credit: Crystal Shin, Yoon Bee Baek
      Award: IDA Design Awards Honorable Mention 2023 (Print Editorial), (Multimedia-Interactive)





      ➊ Readers can scan Initial letter graphics that function as QR codes.
      ➋ When scanned, the page displays AR advertisements for related keywords.


      In the beginning God created the heaven and the earth
      (Genesis 1:1)




      And out of the ground made the LORD God to grow every tree that is pleasant to the sight, and good for food
      (Genesis 2:9)


      And the rib, which the LORD God had taken from man, made he a woman, and brought her unto the man
      (Genesis 2:22)


      Go to, let us go down, and there confound their language, that they may not understand one another's speech
      (Genesis 11:7)





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