crystal Shin©
Design & Art Direction
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- Spring Sale
(Campaign)
Spring means new and so does sale. An invitation to lean into the joy of spring—because we’re all chasing that fresh feeling. Over a three-week period, this campaign exceeded the original plan’s revenue by 132%, making it one of most successful campaigns in recent Mejuri years.
Client: Mejuri
Role: Art Direction, Design
Credit: Mina Dragani (Copywriter), Niha Reddy (Associate Creative Director), Michael Vendola (Design Director), Cason Latimer (Photographer)
- Holiday 100
(Campaign)
Google Holiday 100 is a campaign highlighting a collection of the products that defined the year 2023 drawn from the search trends. This is the ultimate gift guide spanning the various categories (fashion, home, beauty, toys, wellness, crafts, and electronics) that grabbed and held our collective attention.
About Holiday 100
Client: Google
Role: Web Assets, Motion Graphic, Social Content
Credit: Team RoAndCo, Team Kadotaproductions
Featured: New York Times, Vogue, NBC, Vanity Fair, GQ, Site Inspire
- Love is All Around
(Campaign)
Celebrating love is layered. You love your dog walker. You love the new city you moved to. You love the feeling of doing yourself a favor. Valentines is all so much more than a heart-shaped box of chocolates. Relax. It’s just love.
Client: Mejuri
Role: Art Direction, Creative Developement, Web Assets, Stop Motion, Social Content
Credit: Emma Scornavacchi (Copywriter), Niha Reddy (Associate Creative Director), Michael Vendola (Design Director)
- Dream Out Loud
(Brand Identity)
A brand identity project for the non-profit organization Apex for Youth’s 32nd Annual Gala, Dream Out Loud. With a vibrant visual identity that captured the energy of youth, the Apex for Youth team raised over $1.2M, exceeding the $1M goal.
Client: Apex for Youth
Role: Art Direction, Design
Credit: Team RoAndCo, Team Kadotaproductions
- INTIME
(Video)
The Climate Clock, facing Union Square in Manhattan, counts down the critical time window to achieve zero carbon emissions. INTIME is a project that seeks to reimagine the clock, empowering its message by reframing the numbers within a temporal context that encompasses the past, present, and future.
Watch full video
Award: IDA Design Awards Gold Winner 2023
Role: Creative Development, Art Direction, Copywriting
Credit: Yoon Bee Baek, Weiyun Chen